Integral branding strategy, Bezalia
NEORG | Branding Partners

Integral branding strategy, Bezalia


Bezalia is a marketplace which specialises in beauty products. The brand was born with the aim of offering the market an online point of sale in which sellers can offer their products and consumers can access the widest range of specialised items, with products from all brands and different prices. With the convenience of not having to compare dozens of e-commerce stores and the optimised basket basket, Bezalia has positioned itself as a very good option for beauty product lovers.


Neorg has been responsible for the development of the Bezalia brand, from the point of outset with a market and competition analysis, to the positioning approach, key messages, tone of communication and slogan, up to the creation of its visual identity.


Firstly, a logo was created for the Bezalia brand that conveys the necessary integrity and trust for a Marketplace with these characteristics. Additionally, we have created the mascot Bez who brings the end consumer closer proximity using an informal and cheerful tone of communication. Bez acts as a spokesperson for the brand across various media platforms and does not hesitate to occasionally use irony.

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