Freskibo belongs to the Grup Ros group, a company specialising in distributing fresh fish to wholesalers and the Horeca chain. Freskibo is the part devoted to prepared fish, ready to cook, and it therefore requires a pack where the main premise is to show the origin of the product and its natural quality.
The design line focuses the result on the composition of an image that combines the quality of the product, its virtues and the natural origins of the products used to make the sauces, in order to transmit a traditional and familiar image to their potential customers.
The packs are distributed to all Aldi supermarkets and their distribution is still expanding. The design for the new packaging of pre-cooked dishes has increased the sales of the product and improved its qualitative image.