{"id":255,"count":7,"description":"<h2 class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-section-id=\"r5f142\" data-start=\"26\" data-end=\"83\"><span role=\"text\"><strong data-start=\"29\" data-end=\"83\">Definim com vols que la teva marca sigui percebuda<\/strong><\/span><\/h2>\r\n<p dir=\"auto\" data-start=\"85\" data-end=\"369\">La teva marca no competeix nom\u00e9s per ser-hi present, sin\u00f3 per ocupar un lloc clar i diferencial en la ment del teu p\u00fablic. Treballar b\u00e9 el <strong data-start=\"224\" data-end=\"250\">posicionament de marca<\/strong> t\u2019ajuda a definir qu\u00e8 vols representar, qu\u00e8 et diferencia i per qu\u00e8 t\u2019haurien d\u2019escollir davant d\u2019altres alternatives.<\/p>\r\n<p dir=\"auto\" data-start=\"371\" data-end=\"554\">A Neorg analitzem el teu mercat, la teva compet\u00e8ncia, el teu p\u00fablic i la teva proposta de valor per construir una posici\u00f3 rellevant, cre\u00efble i coherent amb la realitat del teu negoci.<\/p>\r\n\r\n<h2 dir=\"auto\" data-section-id=\"82qxfg\" data-start=\"556\" data-end=\"627\"><span role=\"text\"><strong data-start=\"559\" data-end=\"627\">De la percepci\u00f3 a la prefer\u00e8ncia: constru\u00efm el teu posicionament<\/strong><\/span><\/h2>\r\n<p dir=\"auto\" data-start=\"629\" data-end=\"938\">Abans de definir com s\u2019ha de posicionar la teva marca, necessitem entendre des d\u2019on parteix. Per aix\u00f2 realitzem una <strong data-start=\"745\" data-end=\"782\">an\u00e0lisi de posicionament de marca<\/strong> que ens permeti identificar com et percep actualment el mercat, quin espai ocupen els teus competidors i quines oportunitats existeixen per diferenciar-te.<\/p>\r\n<p dir=\"auto\" data-start=\"940\" data-end=\"1189\">A partir d\u2019aqu\u00ed, definim els atributs, valors i missatges que han de construir la teva proposta de valor. Desenvolupem <strong data-start=\"1059\" data-end=\"1100\">estrat\u00e8gies de posicionament de marca<\/strong> pensades per ajudar-te a refor\u00e7ar all\u00f2 que et fa diferent i rellevant per al teu p\u00fablic.<\/p>\r\n<p dir=\"auto\" data-start=\"1191\" data-end=\"1413\">Treballem perqu\u00e8 aquest posicionament es reflecteixi de manera coherent en la teva identitat, els teus missatges, les teves campanyes i tots els punts de contacte amb la teva audi\u00e8ncia, tant en entorns f\u00edsics com digitals.<\/p>\r\n<p dir=\"auto\" data-start=\"1415\" data-end=\"1702\">A m\u00e9s, traslladem el teu <strong data-start=\"1440\" data-end=\"1474\">posicionament de marca digital<\/strong> als canals on el teu p\u00fablic busca informaci\u00f3, compara i pren decisions, <strong data-start=\"1547\" data-end=\"1632\">inclosos els nous entorns de cerca i consulta basats en intel\u00b7lig\u00e8ncia artificial<\/strong>, perqu\u00e8 la percepci\u00f3 que construeixes sigui consistent en tot moment.<\/p>","link":"https:\/\/www.neorgsite.com\/ca\/serveis\/posicionament-de-marca\/","name":"Posicionament de marca","slug":"posicionament-de-marca","taxonomy":"servicios","parent":240,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Posicionament de marca | NEORG \u00b7 Branding Partners<\/title>\n<meta name=\"description\" content=\"A Neorg creiem que un bon posicionament de marca \u00e9s la clau per garantir la prefer\u00e8ncia i la fidelitzaci\u00f3 del consumidor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/posicionament-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Posicionament de marca | NEORG \u00b7 Branding Partners\" \/>\n<meta property=\"og:description\" content=\"A Neorg creiem que un bon posicionament de marca \u00e9s la clau per garantir la prefer\u00e8ncia i la fidelitzaci\u00f3 del consumidor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neorgsite.com\/ca\/serveis\/posicionament-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"NEORG \u00b7 Branding Partners\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neorgsite.com\/wp-content\/uploads\/2025\/07\/Logo-Neorg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@neorgsite\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.neorgsite.com\\\/ca\\\/serveis\\\/posicionament-de-marca\\\/\",\"url\":\"https:\\\/\\\/www.neorgsite.com\\\/ca\\\/serveis\\\/posicionament-de-marca\\\/\",\"name\":\"Posicionament de marca | NEORG \u00b7 Branding Partners\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.neorgsite.com\\\/#website\"},\"description\":\"A Neorg creiem que un bon posicionament de marca \u00e9s la clau per garantir la prefer\u00e8ncia i la fidelitzaci\u00f3 del consumidor.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.neorgsite.com\\\/ca\\\/serveis\\\/posicionament-de-marca\\\/#breadcrumb\"},\"inLanguage\":\"ca\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.neorgsite.com\\\/ca\\\/serveis\\\/posicionament-de-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/www.neorgsite.com\\\/ca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estrat\u00e8gia &amp; 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