{"id":253,"count":4,"description":"Posicionem la teva marca a Google i als nous cercadors d\u2019intel\u00b7lig\u00e8ncia artificial\r\nLa manera de buscar informaci\u00f3 est\u00e0 canviant. Els teus clients ja no utilitzen \u00fanicament Google: tamb\u00e9 recorren a ChatGPT, Gemini, Claude i altres eines d\u2019intel\u00b7lig\u00e8ncia artificial per informar-se, comparar alternatives i prendre decisions.\r\n\r\n\r\nA Neorg treballem estrat\u00e8gies de <b>SEO i GEO (Generative Engine Optimization)<\/b> per millorar la visibilitat de la teva empresa tant als cercadors tradicionals com als nous entorns de cerca basats en intel\u00b7lig\u00e8ncia artificial.\r\nDel SEO al GEO: ser present all\u00e0 on busquen els teus clients\r\nDurant anys, treballar el posicionament significava principalment aconseguir que una empresa aparegu\u00e9s entre els primers resultats de Google.\r\n\r\nAvui l\u2019escenari \u00e9s m\u00e9s ampli.\r\n\r\nEls motors de cerca incorporen respostes generades per intel\u00b7lig\u00e8ncia artificial i eines com ChatGPT, Gemini o Perplexity tamb\u00e9 s\u2019estan convertint en canals per descobrir marques, productes i serveis.\r\n\r\nPer aix\u00f2 treballem la visibilitat digital des d\u2019una perspectiva global, combinant els fonaments del SEO amb noves estrat\u00e8gies orientades a millorar la pres\u00e8ncia i la rellev\u00e0ncia de les marques als entorns de cerca generativa.\r\n\r\n<b>SEO + GEO<\/b>\r\n\r\nM\u00e9s visibilitat. 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