{"id":247,"count":10,"description":"<h2 dir=\"auto\" data-section-id=\"1due64h\" data-start=\"0\" data-end=\"72\"><span role=\"text\"><strong data-start=\"3\" data-end=\"72\">Convertim la teva inversi\u00f3 publicit\u00e0ria en oportunitats de negoci<\/strong><\/span><\/h2>\r\n<p dir=\"auto\" data-start=\"74\" data-end=\"324\">La publicitat digital permet arribar al teu p\u00fablic en el moment adequat, per\u00f2 per obtenir resultats necessites molt m\u00e9s que activar campanyes. Cal definir objectius, mesurar correctament, analitzar dades i optimitzar de manera cont\u00ednua cada inversi\u00f3.<\/p>\r\n<p dir=\"auto\" data-start=\"326\" data-end=\"646\">Com a <strong data-start=\"332\" data-end=\"357\">ag\u00e8ncia de Paid Media<\/strong>, a Neorg dissenyem i gestionem campanyes orientades a reconeixement, tr\u00e0nsit, captaci\u00f3 de leads, conversions o vendes. Combinem estrat\u00e8gia, creativitat, anal\u00edtica i intel\u00b7lig\u00e8ncia artificial per identificar oportunitats, millorar la segmentaci\u00f3 i optimitzar el rendiment de les campanyes.<\/p>\r\n\r\n<h2 dir=\"auto\" data-section-id=\"d9dnf3\" data-start=\"648\" data-end=\"710\"><span role=\"text\"><strong data-start=\"651\" data-end=\"710\">De l\u2019estrat\u00e8gia a la conversi\u00f3: optimitzem cada impacte<\/strong><\/span><\/h2>\r\n<p dir=\"auto\" data-start=\"712\" data-end=\"849\">Abans d\u2019activar una campanya analitzem el teu negoci, els teus objectius, el teu p\u00fablic i el recorregut que fa l\u2019usuari fins a convertir.<\/p>\r\n<p dir=\"auto\" data-start=\"851\" data-end=\"1018\">A partir d\u2019aqu\u00ed seleccionem els canals, les audi\u00e8ncies, els formats i els missatges m\u00e9s adequats, definint una estrat\u00e8gia d\u2019inversi\u00f3 alineada amb els KPI del projecte.<\/p>\r\n<p dir=\"auto\" data-start=\"1020\" data-end=\"1200\">Treballem des d\u2019un enfocament data-driven, revisant cont\u00ednuament keywords, termes de cerca, audi\u00e8ncies, ubicacions, creativitats i conversions per detectar oportunitats de millora.<\/p>\r\n<p dir=\"auto\" data-start=\"1202\" data-end=\"1492\">A m\u00e9s, aprofitem les capacitats d\u2019intel\u00b7lig\u00e8ncia artificial que incorporen actualment les principals plataformes publicit\u00e0ries i altres eines d\u2019an\u00e0lisi per automatitzar determinats processos, detectar patrons i optimitzar campanyes, mantenint sempre el control estrat\u00e8gic sobre la inversi\u00f3.<\/p>\r\n<b><i>Treballem campanyes de SEM i Paid Media a: <\/i><\/b>\r\n\r\n<b>Google Ads\r\n<\/b><b>Microsoft Advertising\r\n<\/b><b>Social Ads (Meta, X, LinkedIn, Spotify, TikTok)\r\n<\/b><b>Native Ads\r\n<\/b><b>Program\u00e0tica\r\n<\/b><b>Branded Content<\/b>","link":"https:\/\/www.neorgsite.com\/ca\/serveis\/sem-paid-media\/","name":"SEM \/ Paid 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