{"id":45779,"date":"2026-10-09T13:43:27","date_gmt":"2026-10-09T11:43:27","guid":{"rendered":"https:\/\/www.neorgsite.com\/portfolio\/una-identitat-en-evolucio\/"},"modified":"2026-10-09T13:44:01","modified_gmt":"2026-10-09T11:44:01","slug":"una-identitat-en-evolucio","status":"publish","type":"portfolio","link":"https:\/\/www.neorgsite.com\/ca\/portfolio\/una-identitat-en-evolucio\/","title":{"rendered":"Una identitat en evoluci\u00f3"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45779\" class=\"elementor elementor-45779 elementor-45503\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d99bb6 e-con-full e-flex e-con e-parent\" data-id=\"7d99bb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51efda e-flex e-con-boxed e-con e-parent\" data-id=\"b51efda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75c9edd e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"75c9edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-bbf102e e-con-full e-flex e-con e-child\" data-id=\"bbf102e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a772ee3 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a772ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rosa Sensat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2505f70 etiquetes elementor-widget elementor-widget-heading\" data-id=\"2505f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/estrategia-branding-ca\/\" rel=\"tag\">Estrat\u00e8gia &amp; Branding<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-estudi-grafic\/\" rel=\"tag\">Estudi Gr\u00e0fic<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-corporativa\/\" rel=\"tag\">Identitat corporativa<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-visual\/\" rel=\"tag\">Identitat visual<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-desenvolupament-web\/\" rel=\"tag\">Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43bea75 e-con-full e-flex e-con e-child\" data-id=\"43bea75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0c58f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf0c58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rosa Sensat fa d\u00e8cades que \u00e9s un referent per a mestres i professorat, per\u00f2 la seva identitat i el seu ecosistema digital necessitaven evolucionar al mateix ritme que la mateixa associaci\u00f3. El repte era doble: renovar una marca amb una gran traject\u00f2ria sense perdre\u2019n l\u2019ess\u00e8ncia i convertir el seu web en una eina capa\u00e7 de reunir, ordenar i facilitar tots els serveis que ofereix a la seva comunitat educativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-732eafc e-flex e-con-boxed e-con e-parent\" data-id=\"732eafc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a1f4475 e-con-full e-flex e-con e-child\" data-id=\"a1f4475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9cc821 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"a9cc821\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cb455e e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"5cb455e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/6tdA2HC5Dmo?feature=share&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5387bd3 e-con-full e-flex e-con e-child\" data-id=\"5387bd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd421e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"6cd421e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1079\" height=\"333\" src=\"https:\/\/www.neorgsite.com\/wp-content\/uploads\/2026\/09\/Recurso-2.svg\" class=\"attachment-full size-full wp-image-45783\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7075be2 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"7075be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cf657 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47cf657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Des de Neorg vam abordar el rebranding buscant una identitat m\u00e9s actual, reconeixible i flexible, per\u00f2 connectada amb all\u00f2 que defineix Rosa Sensat: la formaci\u00f3, el coneixement i una manera oberta i compromesa d\u2019entendre l\u2019educaci\u00f3.<\/p><p>El nou s\u00edmbol neix de la combinaci\u00f3 de tres idees: el llibre com a representaci\u00f3 de la formaci\u00f3, la \u00abR\u00bb de Rosa Sensat i un llibre obert com a expressi\u00f3 d\u2019obertura a nous reptes. A partir d\u2019aqu\u00ed vam construir un sistema visual amb m\u00e9s personalitat i capacitat d\u2019adaptaci\u00f3, acompanyat d\u2019una nova paleta crom\u00e0tica en qu\u00e8 el morat connecta amb la relaci\u00f3 hist\u00f2rica de Rosa Sensat amb el moviment feminista catal\u00e0 i el vermell mant\u00e9 un vincle amb la identitat anterior. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5d9a12 e-con-full e-flex e-con e-child\" data-id=\"d5d9a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ede2f71 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ede2f71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/7Y2zFjA3jv4?feature=share&quot;}\">\n\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7d84f9 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f7d84f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cc8487 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0cc8487\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da38f05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da38f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El pas seg\u00fcent era portar aquesta nova identitat a l\u2019entorn digital. Per\u00f2 renovar rosesensat.org no consistia \u00fanicament a redissenyar el web: calia transformar un ecosistema amb molts continguts i serveis en una experi\u00e8ncia molt m\u00e9s clara i \u00fatil.<\/p><p>Vam dissenyar una nova plataforma coherent amb el rebranding, capa\u00e7 d\u2019organitzar \u00e0mbits tan diversos com la formaci\u00f3, les revistes, els llibres, la biblioteca, els projectes o l\u2019actualitat de l\u2019associaci\u00f3.<\/p> <p>A m\u00e9s, vam integrar els serveis adre\u00e7ats al professorat associat: inscripci\u00f3 i compra de formacions, cursos, subscripcions, avantatges i gesti\u00f3 de la relaci\u00f3 amb l\u2019associaci\u00f3. Tot plegat, sincronitzat amb el sistema intern d\u2019associats de Rosa Sensat.<\/p><p>El resultat \u00e9s una identitat renovada i un web que no nom\u00e9s explica qu\u00e8 \u00e9s Rosa Sensat, sin\u00f3 que es converteix en una veritable eina al servei de la seva comunitat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c902ebe e-con-full e-flex e-con e-child\" data-id=\"c902ebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15f4a60 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"15f4a60\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-854cf8a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"854cf8a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtube.com\\\/shorts\\\/XbTW738e9w4?feature=share&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:1}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4001540 e-flex e-con-boxed e-con e-parent\" data-id=\"4001540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c055d9 e-con-full e-flex e-con e-child\" data-id=\"7c055d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7d7fb animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c7d7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una identitat en evoluci\u00f3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e47c06d e-con-full e-flex e-con e-child\" data-id=\"e47c06d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7967c17 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7967c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Categoria \/ <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/estrategia-branding-ca\/\" rel=\"tag\">Estrat\u00e8gia &amp; Branding<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-estudi-grafic\/\" rel=\"tag\">Estudi Gr\u00e0fic<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-corporativa\/\" rel=\"tag\">Identitat corporativa<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-visual\/\" rel=\"tag\">Identitat visual<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-desenvolupament-web\/\" rel=\"tag\">Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92a7f2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f92a7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client \/ Rosa Sensat<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd1af98 e-con-full e-flex e-con e-child\" data-id=\"dd1af98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b55df9 elementor-widget__width-inherit elementor-widget elementor-widget-post-navigation\" data-id=\"0b55df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.neorgsite.com\/ca\/portfolio\/devora-pomes\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#000000\"><path d=\"m480-357 19-19-90-90h205v-28H409l90-90-19-19-123 123 123 123Zm.17 225q-72.17 0-135.73-27.39-63.56-27.39-110.57-74.35-47.02-46.96-74.44-110.43Q132-407.65 132-479.83q0-72.17 27.39-135.73 27.39-63.56 74.35-110.57 46.96-47.02 110.43-74.44Q407.65-828 479.83-828q72.17 0 135.73 27.39 63.56 27.39 110.57 74.35 47.02 46.96 74.44 110.43Q828-552.35 828-480.17q0 72.17-27.39 135.73-27.39 63.56-74.35 110.57-46.96 47.02-110.43 74.44Q552.35-132 480.17-132Zm-.17-28q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":45785,"template":"elementor_header_footer","servicios":[240,249,251,246,242],"class_list":["post-45779","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","servicios-estrategia-branding-ca","servicios-agencia-estudi-grafic","servicios-identitat-corporativa","servicios-identitat-visual","servicios-agencia-desenvolupament-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una identitat en evoluci\u00f3 | NEORG \u00b7 Branding Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neorgsite.com\/ca\/portfolio\/una-identitat-en-evolucio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una identitat en evoluci\u00f3 | NEORG \u00b7 Branding Partners\" \/>\n<meta property=\"og:description\" content=\"Rosa Sensat Rosa Sensat fa d\u00e8cades que \u00e9s un referent per a mestres i professorat, per\u00f2 la seva identitat i el seu ecosistema digital necessitaven evolucionar al mateix ritme que la mateixa associaci\u00f3. 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