{"id":44802,"date":"2026-07-03T14:45:29","date_gmt":"2026-07-03T12:45:29","guid":{"rendered":"https:\/\/www.neorgsite.com\/portfolio\/dues-histories-una-identitat\/"},"modified":"2026-07-03T15:02:31","modified_gmt":"2026-07-03T13:02:31","slug":"dues-histories-una-identitat","status":"publish","type":"portfolio","link":"https:\/\/www.neorgsite.com\/ca\/portfolio\/dues-histories-una-identitat\/","title":{"rendered":"Dues hist\u00f2ries, una identitat"},"content":{"rendered":"\t\t
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Les Alzines \u00b7 Bell-lloc<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estrat\u00e8gia & Branding<\/a>Estudi Gr\u00e0fic<\/a>Identitat corporativa<\/a>Identitat visual<\/a>Publicitat & Comunicaci\u00f3<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Les Alzines i Bell-lloc inicien una nova etapa marcada per la uni\u00f3 d’aquests dos centres educatius amb una llarga traject\u00f2ria a Girona. El repte no era nom\u00e9s unir dos noms, sin\u00f3 construir una identitat capa\u00e7 de representar una nova realitat compartida: una escola amb hist\u00f2ria, valors consolidats i una mirada renovada cap al futur. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Des de Neorg vam abordar el rebranding com un exercici de s\u00edntesi i respecte. La nova identitat havia de n\u00e9ixer d’all\u00f2 que ja formava part de la mem\u00f2ria dels dos centres, per\u00f2 sense limitar-se a una simple suma d’elements. Calia trobar un llenguatge com\u00fa que permet\u00e9s recon\u00e8ixer l’origen de Les Alzines i Bell-lloc i, alhora, donar forma visual a una nova etapa compartida. <\/p>

Per treballar aquesta uni\u00f3 des del rigor, vam rec\u00f3rrer a experts en her\u00e0ldica, que ens van ajudar a analitzar els escuts originals i a definir com es podien integrar els seus s\u00edmbols de forma equilibrada. A partir d’aquest proc\u00e9s vam desenvolupar el nou escut i, des d’aqu\u00ed, vam construir el logotip i la resta d’elements d’identitat, mantenint el vincle amb la tradici\u00f3 per\u00f2 portant-lo a un terreny m\u00e9s actual, net i funcional. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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El resultat \u00e9s una identitat pensada per ordenar la pres\u00e8ncia visual de Les Alzines Bell-lloc en les seves diferents aplicacions. L’escut conserva el pes institucional i simb\u00f2lic de la uni\u00f3, mentre que el logotip principal facilita un \u00fas m\u00e9s quotidi\u00e0 i recognoscible. La versi\u00f3 circular amplia el sistema i permet adaptar-lo a contextos m\u00e9s din\u00e0mics, com l’\u00e0mbit esportiu o les aplicacions internes del centre. <\/p>

La nova identitat de Les Alzines Bell-lloc tradueix visualment l’esperit d’aquesta uni\u00f3: dues traject\u00f2ries que convergeixen en una imatge comuna, capa\u00e7 de preservar la mem\u00f2ria de tots dos centres i projectar-la al futur amb una expressi\u00f3 m\u00e9s contempor\u00e0nia, cohesionada i recognoscible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dues hist\u00f2ries, una identitat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Categoria \/ Estrat\u00e8gia & Branding<\/a>, Estudi Gr\u00e0fic<\/a>, Identitat corporativa<\/a>, Identitat visual<\/a>, Publicitat & Comunicaci\u00f3<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client \/ Les Alzines \u00b7 Bell-lloc<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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