{"id":44303,"date":"2026-04-17T13:52:02","date_gmt":"2026-04-17T11:52:02","guid":{"rendered":"https:\/\/www.neorgsite.com\/portfolio\/guinox\/"},"modified":"2026-05-18T16:12:35","modified_gmt":"2026-05-18T14:12:35","slug":"guinox","status":"publish","type":"portfolio","link":"https:\/\/www.neorgsite.com\/ca\/portfolio\/guinox\/","title":{"rendered":"Guinox: nova imatge, nou posicionament"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44303\" class=\"elementor elementor-44303 elementor-44262\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d99bb6 e-con-full e-flex e-con e-parent\" data-id=\"7d99bb6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/youtu.be\\\/YbvgMFL2Qk8&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;background_video_start&quot;:8,&quot;background_video_end&quot;:70}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div>\t\t<div class=\"elementor-element elementor-element-e17c42d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e17c42d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"978\" height=\"204\" src=\"https:\/\/www.neorgsite.com\/wp-content\/uploads\/2026\/04\/Logotip.svg\" class=\"attachment-large size-large wp-image-44304\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51efda e-flex e-con-boxed e-con e-parent\" data-id=\"b51efda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75c9edd e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"75c9edd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t<div class=\"elementor-element elementor-element-bbf102e e-con-full e-flex e-con e-child\" data-id=\"bbf102e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a772ee3 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a772ee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guinox<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2505f70 etiquetes elementor-widget elementor-widget-heading\" data-id=\"2505f70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-estudi-grafic\/\" rel=\"tag\">Estudi Gr\u00e0fic<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-corporativa\/\" rel=\"tag\">Identitat corporativa<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-visual\/\" rel=\"tag\">Identitat visual<\/a><a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-desenvolupament-web\/\" rel=\"tag\">Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43bea75 e-con-full e-flex e-con e-child\" data-id=\"43bea75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0c58f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bf0c58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guinox \u00e9s una empresa especialitzada en la transformaci\u00f3 i deformaci\u00f3 de metall que ofereix solucions personalitzades per a diferents sectors industrials. La companyia va confiar en Neorg per actualitzar la seva identitat visual i projectar una imatge m\u00e9s actual, s\u00f2lida i coherent amb el seu nivell tecnol\u00f2gic, incorporant tamb\u00e9 un treball de posicionament per refor\u00e7ar la seva proposta de valor al mercat. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-732eafc e-flex e-con-boxed e-con e-parent\" data-id=\"732eafc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d5d9a12 e-con-full e-flex e-con e-child\" data-id=\"d5d9a12\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ede2f71 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"ede2f71\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:44313,&quot;url&quot;:&quot;https:\\\/\\\/www.neorgsite.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/guinox-4.webp&quot;},{&quot;id&quot;:44315,&quot;url&quot;:&quot;https:\\\/\\\/www.neorgsite.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/guinox-5.webp&quot;},{&quot;id&quot;:44314,&quot;url&quot;:&quot;https:\\\/\\\/www.neorgsite.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/guinox-6.webp&quot;}],&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7d84f9 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f7d84f9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716ea4e elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"716ea4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"375\" height=\"178\" src=\"https:\/\/www.neorgsite.com\/wp-content\/uploads\/2026\/04\/Isotip_Guinox_vermell.svg\" class=\"attachment-large size-large wp-image-44308\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7075be2 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"7075be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47cf657 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"47cf657\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El projecte va partir d&#8217;un treball de posicionament i branding orientat a redefinir com havia de presentar-se Guinox al mercat. Es va buscar construir una proposta de valor m\u00e9s clara i competitiva, capa\u00e7 d&#8217;allunyar la marca d&#8217;una percepci\u00f3 purament funcional per situar-la com un partner de confian\u00e7a dins del sector industrial.  En aquest proc\u00e9s es va desenvolupar tamb\u00e9 el claim \u00abPartner in metal solutions\u00bb, una s\u00edntesi directa de la seva vocaci\u00f3 de servei i especialitzaci\u00f3. <\/p><p>A partir d\u2019aquesta base estrat\u00e8gica, el focus principal es va posar en la creaci\u00f3 d\u2019una nova identitat visual: un sistema contemporani, s\u00f2lid i recognoscible, pensat per transmetre precisi\u00f3, innovaci\u00f3 i robustesa. La nova identitat es va articular mitjan\u00e7ant una paleta crom\u00e0tica dominada pel blau marine, el blanc i accents en vermell, juntament amb un llenguatge gr\u00e0fic net i ferm, adaptable amb coher\u00e8ncia a suports corporatius, digitals i industrials. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35f35da e-con-full e-flex e-con e-child\" data-id=\"35f35da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cc8487 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"0cc8487\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da38f05 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"da38f05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En paral\u00b7lel, es va dissenyar i desenvolupar la nova web corporativa, concebuda com una eina clau per traslladar el nou posicionament i millorar l\u2019experi\u00e8ncia d\u2019usuari. L\u2019arquitectura de continguts, el disseny visual i el to dels missatges es van alinear amb la nova identitat per construir un discurs clar, orientat a solucions i pensat per a p\u00fablics B2B. El projecte es va acompanyar d\u2019un estudi d\u2019estrat\u00e8gia SEO que va permetre definir paraules clau, estructura i continguts amb l\u2019objectiu de millorar la seva visibilitat org\u00e0nica.  &nbsp;<\/p>\n<p>El resultat \u00e9s una marca m\u00e9s s\u00f2lida, coherent i competitiva, capa\u00e7 de reflectir amb precisi\u00f3 el valor real de la companyia. Guinox passa de presentar-se com un prove\u00efdor industrial a posicionar-se com un soci estrat\u00e8gic, amb una proposta clara i diferenciada. La nova identitat i el seu desplegament digital permeten refor\u00e7ar la seva credibilitat, millorar la seva pres\u00e8ncia en l\u2019entorn online i acompanyar el seu creixement futur.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f532be5 e-con-full e-flex e-con e-child\" data-id=\"f532be5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-09b71de e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"09b71de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc322e6 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"fc322e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-938049b e-con-full e-flex e-con e-child\" data-id=\"938049b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4001540 e-flex e-con-boxed e-con e-parent\" data-id=\"4001540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7c055d9 e-con-full e-flex e-con e-child\" data-id=\"7c055d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7d7fb animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4c7d7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guinox: nova imatge, nou posicionament<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e47c06d e-con-full e-flex e-con e-child\" data-id=\"e47c06d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7967c17 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7967c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Categoria \/  <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-estudi-grafic\/\" rel=\"tag\">Estudi Gr\u00e0fic<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-corporativa\/\" rel=\"tag\">Identitat corporativa<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/identitat-visual\/\" rel=\"tag\">Identitat visual<\/a>, <a href=\"https:\/\/www.neorgsite.com\/ca\/serveis\/agencia-desenvolupament-web\/\" rel=\"tag\">Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f92a7f2 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f92a7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Client \/  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La companyia va confiar en Neorg per actualitzar la seva identitat visual i projectar una imatge m\u00e9s actual, s\u00f2lida i coherent amb el seu nivell tecnol\u00f2gic, incorporant tamb\u00e9 un treball de posicionament per [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neorgsite.com\/portfolio\/guinox\/\" \/>\n<meta property=\"og:site_name\" content=\"NEORG \u00b7 Branding Partners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/neorg.comunicacio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T14:12:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neorgsite.com\/wp-content\/uploads\/2026\/04\/guinox-9.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"4299\" \/>\n\t<meta property=\"og:image:height\" content=\"5374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" 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