{"id":43999,"date":"2026-02-12T16:57:06","date_gmt":"2026-02-12T15:57:06","guid":{"rendered":"https:\/\/www.neorgsite.com\/?post_type=portfolio&p=43999"},"modified":"2026-04-16T09:19:46","modified_gmt":"2026-04-16T07:19:46","slug":"un-sistema-visual-inspirat-en-el-record","status":"publish","type":"portfolio","link":"https:\/\/www.neorgsite.com\/ca\/portfolio\/un-sistema-visual-inspirat-en-el-record\/","title":{"rendered":"Un sistema visual inspirat en el record"},"content":{"rendered":"\t\t
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Sol d'Or<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estudi Gr\u00e0fic<\/a>Identitat visual<\/a>Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Apartaments Sol d’Or neix a Tamariu recuperant el nom d’un antic hotel lligat a la mem\u00f2ria emocional de la Costa Brava, un lloc que va formar part de l’imaginari col\u00b7lectiu de diverses generacions i que avui es transforma per donar vida a un nou projecte residencial que mant\u00e9 viva aquesta ess\u00e8ncia mediterr\u00e0nia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Des de Neorg vam entendre el projecte com una oportunitat per reinterpretar aquest record des d’una mirada contempor\u00e0nia, construint una identitat capa\u00e7 de transmetre sol, mar i calma amb un punt de sofisticaci\u00f3.<\/p>

El concepte visual parteix d’un element ic\u00f2nic de l’estiu mediterrani: l’ombrel\u00b7la. La seva forma radial es transforma en met\u00e0fora gr\u00e0fica del sol que d\u00f3na nom als apartaments i es converteix en el s\u00edmbol del sistema de marca recognoscible, c\u00e0lid i adaptable a qualsevol aplicaci\u00f3. La direcci\u00f3 d’art beu de l’est\u00e8tica vintage dels anys 70, recuperant la textura i la frescor de les postals antigues, combinant tipografies de car\u00e0cter retro amb una serif m\u00e9s refinada i una paleta basada en blanc llumin\u00f3s, blau mar\u00ed i daurat suau. Aquest equilibri entre mem\u00f2ria i actualitat construeix una marca propera, amb car\u00e0cter i profundament vinculada al paisatge. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A partir d’aquesta l\u00ednia gr\u00e0fica vam desenvolupar la conceptualitzaci\u00f3 completa de la identitat, definint un sistema visual coherent i reconeixible que pogu\u00e9s sostenir-se tant en formats digitals com impresos. Amb aquesta base vam dissenyar una landing page pensada per presentar el projecte de forma clara i atractiva, combinant informaci\u00f3 i atmosfera per acompanyar la presa de decisi\u00f3 i facilitar la captaci\u00f3 d’inter\u00e8s. <\/p>

El resultat \u00e9s un univers visual s\u00f2lid i flexible que acompanya Sol d’Or des de la narrativa de marca fins als materials de comunicaci\u00f3 i venda, assegurant consist\u00e8ncia, personalitat i continu\u00eftat en cada suport i refor\u00e7ant el seu posicionament com un rac\u00f3 de llum a Tamariu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Una identitat s\u00f2lida i coherent que connecta mem\u00f2ria, territori i estrat\u00e8gia comercial amb una visi\u00f3 clara de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un sistema visual inspirat en el record<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Categoria \/ Estudi Gr\u00e0fic<\/a>, Identitat visual<\/a>, Web<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client \/ Sol d'Or<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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