{"id":43321,"date":"2026-01-13T12:08:30","date_gmt":"2026-01-13T11:08:30","guid":{"rendered":"https:\/\/www.neorgsite.com\/portfolio\/construccion-de-un-nuevo-universo-visual\/"},"modified":"2026-05-18T16:02:17","modified_gmt":"2026-05-18T14:02:17","slug":"construccion-de-un-nuevo-universo-visual","status":"publish","type":"portfolio","link":"https:\/\/www.neorgsite.com\/ca\/portfolio\/construccion-de-un-nuevo-universo-visual\/","title":{"rendered":"Construcci\u00f3 d’un nou univers visual"},"content":{"rendered":"\t\t
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Casa Amella<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estrat\u00e8gia & Branding<\/a>Identitat corporativa<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Casa Amella \u00e9s una empresa d’alimentaci\u00f3 amb m\u00e9s de 20 anys de traject\u00f2ria dedicada a elaborar productes saludables i deliciosos amb mat\u00e8ria primera ecol\u00f2gica, local i 100% vegetal. En un moment d’expansi\u00f3 i consolidaci\u00f3 de la seva pres\u00e8ncia al mercat \u2014impulsada especialment per l’\u00e8xit del seu producte Aquafaba\u2014, la marca es va plantejar una evoluci\u00f3 profunda del seu branding i packaging per refor\u00e7ar el seu posicionament i construir una identitat s\u00f2lida, reconeixible i amb vocaci\u00f3 de lideratge al segment bio&plant-based.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Des de Neorg vam desenvolupar una estrat\u00e8gia integral de branding que abastava totes les fases del projecte. En una primera fase es va dur a terme un estudi previ del sector, per definir posteriorment una proposta de reposicionament estrat\u00e8gic amb un nou concepte de marca: \u201cAlimentaci\u00f3 veritable\u201d \u2013una declaraci\u00f3 d’intencions que posa en valor la naturalitat, la transpar\u00e8ncia i la responsabilitat en la forma d’actuar.<\/p>

Aquesta nova ess\u00e8ncia va donar forma a una nova arquitectura de marca ia una identitat corporativa i visual renovada per a totes les gammes de productes. El resultat: un nou packaging integral per a tota la marca Casa Amella. El projecte es va completar amb el desenvolupament de materials corporatius i de punt de venda (expositors, caixes, vinils per a vehicles, anuncis, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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El nou univers de Casa Amella representa una evoluci\u00f3 natural i potent de la marca. Avui, Alimentaci\u00f3 veritable s’ha consolidat com l’eix conceptual de marca, transmetent autenticitat, confian\u00e7a i comprom\u00eds amb una alimentaci\u00f3 saludable i responsable. <\/p>

L’estrat\u00e8gia de branding desenvolupada per Neorg ha perm\u00e8s a Casa Amella refor\u00e7ar el seu posicionament com a marca referent en alimentaci\u00f3 vegetal i ecol\u00f2gica, millorar la percepci\u00f3 de valor i atractiu comercial de tot el portfoli de productes i consolidar una base estrat\u00e8gica s\u00f2lida per al creixement futur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Construcci\u00f3 d’un nou univers visual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Categoria \/ Estrat\u00e8gia & Branding<\/a>, Identitat corporativa<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Client \/ Casa Amella<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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