Naming

Your brand’s name is the first thing that identifies it, and although it often consists of just one word, it can communicate a lot of information to the consumer in a single impact. This is why it is important to develop a good naming strategy.

Choosing a brand name is a strategic decision that must be taken based on very clear goals and in accordance with the corporate identity it aims to communicate, always taking into account the market in which it operates and its culture.

Case studies

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