Key points of the Positioning Manual

  • Positioning benchmark
  • Detection of main attributes in the market
  • Identification of the potential consumer
  • Detection of the attributes most highly valued by potential consumers
  • Identification of the optimum competitive advantage for being competitive

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Brand positioning

You’re sure about which market your brand competes in but… how to set it apart from the rest? What will make it be chosen over the competition? What should its brand positioning be?

We conduct a detailed analysis of the market where it operates and the attributes that are the most outstanding for the competition. We then define what your brand’s competitive advantage should be, the distinctive feature that will make it unique and competitive in its market.

Key points of the Positioning Manual

  • Positioning benchmark
  • Detection of main attributes in the market
  • Identification of the potential consumer
  • Detection of the attributes most highly valued by potential consumers
  • Identification of the optimum competitive advantage for being competitive

Case studies

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